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15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social...
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Highlights from the world’s best marketing event
What a joy it was to gather 30 marketing leaders from around the world to think big thoughts together in a lodge nestled in the woods. That’s my annual event called The Uprising. The world’s best...
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How to connect to customers in the metaverse and beyond
When it comes to Web3 and the metaverse, we are entering the wild west of marketing. Luckily there’s a new sheriff in town to help guide our way. My co-host on the new Marketing Companion episode is...
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7 Reasons why this is the most challenging time to be in marketing
I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in...
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The Transformation is Happening: Consumers as Brand Creator
Welcome to the TENTH SEASON of The Marketing Companion podcast! In the new Marketing Companion episode, we hear from Mathew Sweezey on the evolving role of crypto and Web3 in the marketing mix. Mathew...
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Three significant NFT case studies for marketing
Recently a friend posted a photo from his trip to Alaska. He was hiking by a river and spotted a massive grizzly bear on the opposite river bank. His comment under the photo: “I am simultaneously...
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Big Marketing Ideas for 2023 and Beyond
In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights...
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Whatever happened to Web3?
Whatever happened to Web3? Not long ago, every conference was stuffed with speakers pontificating about NFTs, tokenized economies, and digital wallets. We were promised that Web3 is ownership. Web3 is...
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A personal view of the AI impact on marketing
The impact on AI on businesses and marketing has been dominating the content stream for months now. But what about a personal view of the AI impact? How is this impacting us as people? As business...
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A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities. Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of...
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